Agents Guide

Understanding the Agent Business Model

Your Revenue Streams

Primary Income:

• 10% commission on every session your referred tutors complete
• Wiselist attribution tracking ❌ Removed (Feb 2026)
• Ongoing passive income from active tutor network
• No cap on total earnings

Example Monthly Earnings:

10 Active Tutors × £2,000/month each = £20,000 total
Your Commission (10%): £2,000/month

~~Future: Wiselist commissions~~ CANCELLED
Total: £2,000/month from agent commissions only

Commission Structure Explained

How Commission Works:

• Calculated on tutor's net earnings (after platform fee)
• Paid weekly with your regular payouts
• Tracks automatically - no manual invoicing
• Transparent in Financials Dashboard

Example Calculation:

Student pays: £100 for 2-hour session
Platform fee (10%): -£10
Tutor's net earnings: £90
Your commission (10% of £90): £9.00

Commission Timeline:

1. Session completes → Earnings process
2. 7-day clearing period (new tutors) or 3 days (established)
3. Commission added to your available balance
4. Weekly Friday payout to your bank account

Building Your Agent Credibility Score

Why Agent CaaS Matters

Your Agent Credibility Score (CaaS) is a 0-100 rating that shows:

• To Tutors: You're a trustworthy, professional agent worth joining
• To Clients: Your network consists of quality, verified educators
• To the Platform: You run a legitimate, high-performing agency

Benefits of High Agent CaaS (70+):

• Easier tutor recruitment (tutors trust high-CaaS agents)
• Higher conversion on referrals
• Featured placement as "Verified Agent"
• Access to premium agent benefits
• Enhanced credibility for your organisation

The 4-Bucket Agent Scoring Model

Your Agent CaaS is calculated across four weighted categories:

1. Recruitment Performance (40 points)

• Recruited Tutor Quality: Average CaaS score of tutors you've recruited
  • One excellent tutor (CaaS 85+) > five poor tutors (CaaS 40)
  • Minimum 3 recruited tutors required for scoring
• Active Tutor Rate: Percentage of your recruits actively teaching
  • Shows you recruit sustainable, engaged tutors (not churners)
  • Rewards long-term tutor retention and support

2. Business Growth (30 points)

• Sessions Facilitated: Total sessions completed by your network
  • Progressive scoring: 10 sessions = 10pts, 50+ = 20pts
  • Demonstrates real business impact
• Revenue Generated: Total booking value from your tutors
  • Scaled scoring based on volume
  • Shows commercial viability and success

3. Professional Operations (20 points)

• Subscription Tier: Active Organisation Premium subscription (+10pts)
  • Shows professional commitment beyond casual referrals
• Organisation Verification: Business verified, professional credentials
  • Demonstrates legitimacy and trustworthiness

4. Platform Engagement (10 points)

• Active Recruitment: Recent tutor recruitment activity
  • Engaged vs. dormant agents
• Response Rate: Speed of responding to tutor inquiries
  • Professional communication and support

How to Improve Your Agent CaaS

Quick Wins (1-2 Weeks):

1. Subscribe to Organisation Premium (+10 points instantly)
   • £50/month investment shows professional commitment
   • Unlocks advanced features for managing your network
2. Get Business Verified (Professional Operations bonus)
   • Upload business registration documents
   • Complete verification process
3. Respond Quickly to Tutor Inquiries (Platform Engagement)
   • Aim for under 2 hour response time
   • Shows professionalism and care

Medium-Term (1-3 Months):

1. Recruit High-Quality Tutors (Recruitment Performance)
   • Target tutors with strong credentials (degrees, QTS, experience)
   • Help them achieve CaaS 70+ through onboarding support
   • Focus on quality over quantity
2. Support Active Teaching (Business Growth)
   • Help tutors get their first bookings
   • Provide marketing and client-matching support
   • Track and celebrate tutor milestones
3. Maintain Engagement (Platform Engagement)
   • Recruit consistently (1-2 new tutors per month)
   • Stay active on platform
   • Participate in agent community

Long-Term (3-12 Months):

1. Build a High-Performing Network (All Buckets)
   • 20+ active tutors with CaaS 75+ average
   • Consistent booking volume (200+ sessions/month)
   • Low churn rate (under 10% annually)
2. Scale Professional Operations
   • Hire admin support for tutor management
   • Implement training programs for new recruits
   • Develop standard operating procedures
3. Achieve Elite Status (CaaS 85+)
   • Top-tier agent benefits
   • Featured in "Premium Agents" directory
   • Higher commission potential (future tiers)

Agent vs Organisation CaaS

Important Distinction: If you own an organisation, you have TWO separate credibility scores:

Both scores matter:

• Agent CaaS: Helps recruit new tutors ("This agent knows what they're doing")
• Organisation CaaS: Helps win clients ("This team delivers quality")

Monitoring Your Score

Check Your Agent CaaS:

1. Go to Dashboard
2. View your Agent Credibility Score widget
3. Click for detailed breakdown across 4 buckets
4. See specific recommendations for improvement

Score Updates:

• Real-time: When you recruit tutors, get verified, or subscribe
• Hourly: When recruited tutors' scores change
• Daily: Activity and engagement metrics update

Learn more about the complete CaaS system in our Credibility Score Guide.

Building Your Tutor Network

Recruitment Strategies

Cost per Acquisition: £20-50
Average Tutor Lifetime Value: £500-2000
ROI: 10x-40x over 12 months

You: Provide Tutorwise platform access
Partner: Recruits 20 tutors from their network
Split: You keep 7% commission, partner gets 3%
Result: £1,400/month passive income

Qualifying Potential Tutors

Ideal Tutor Profile:

• Strong Credentials: Degree in subject or equivalent experience
• High CaaS Potential: Can score 70+ with your guidance
• Reliability: Will honor bookings and maintain schedule
• Communication Skills: Professional and responsive
• Growth Mindset: Open to feedback and improvement

Screening Process:

1. Initial application review (CV/credentials)
2. 15-minute phone interview
3. Check references or past teaching experience
4. Assess subject expertise with sample questions
5. Evaluate communication and professionalism
6. Onboard with clear expectations

Maximizing Tutor Performance

Onboarding Excellence

First 7 Days Make or Break Success:

Day 1: Welcome & Setup

• Send personalized welcome email
• Share Tutorwise platform guide
• Help complete profile (aim for 90%+)
• Connect Google Calendar integration
• Set up Stripe for payments

Day 2-3: Profile Optimization

• Review their listing drafts
• Suggest pricing based on market research
• Help write compelling bio
• Advise on subject offerings
• Optimize for searchability

Day 4-5: Strategy Session

• 30-minute video call to discuss goals
• Share your proven booking strategies
• Set realistic targets (5 bookings first month)
• Explain CaaS score importance
• Provide marketing templates

Day 6-7: First Booking Push

• Share their profile in your wiselist
• Post to your network
• Offer to help with first client inquiry
• Check in on questions/blockers

30-Day Check-in:

• Review first month performance
• Celebrate wins and bookings
• Address any challenges
• Provide ongoing support resources

Performance Coaching

Monthly Tutor Reviews:

Track for each tutor:

• Total sessions completed
• Average rating (aim for 4.8+)
• CaaS score trajectory
• Earnings trend
• Response rate to inquiries

Improvement Areas:

• Low Bookings: Review listing, pricing, availability
• Low Ratings: Provide customer service coaching
• Low CaaS: Create improvement roadmap
• Inactive: Re-engagement campaign

Recognition & Incentives:

• Spotlight top performers in monthly newsletter
• Host quarterly networking events
• Offer bonus for hitting milestones
• Share success stories publicly
• Build community among your tutors

Advanced Growth Strategies

Wiselist Attribution Strategy ❌ REMOVED (Feb 2026)

This feature has been removed from TutorWise:

• ✅ Earn 10% as their agent (still active)
• ❌ Track wiselist bookings (removed)
• ❌ Earn 5% from wiselist commissions (cancelled)
• ✅ Create curated subject-specific lists (still available)
• ✅ Share publicly for passive reach (still available)

Example Strategy: (No longer applicable)

Create "Top GCSE Maths Tutors" wiselist
Add your 10 best maths tutors
Share on social media and SEO blog post
Current: 10% agent commission ONLY (no attribution tracking)
~~Future: 15% total potential~~ CANCELLED

Content Marketing for Wiselists:

• Write blog posts reviewing your tutors
• Create YouTube videos showcasing expertise
• Share on Reddit/Quora education threads
• Email newsletter to parents
• Partner with education bloggers

Geographic Expansion

Build Multi-Region Networks:

Strategy:

• Recruit tutors in different UK cities
• Cover various time zones for global reach
• Offer local AND online tutoring
• Reduce dependency on single market

Regional Focus Areas:

• London (premium pricing, high demand)
• Manchester (university hub)
• Edinburgh (international students)
• Birmingham (diverse subjects)
• Cardiff (Welsh bilingual opportunities)

International Expansion:

• Online-only tutors in any country
• Target expat communities
• English language tutoring globally
• Timezone arbitrage (UK tutors for US clients)

Subject Diversification

Don't Put All Eggs in One Basket:

Balanced Portfolio:

• 30% Academic subjects (Maths, Science, English)
• 25% Test prep (11+, GCSE, A-Level, SAT)
• 20% Languages (Spanish, French, Mandarin)
• 15% Professional skills (Coding, Music, Art)
• 10% Niche/specialized (Chess, Public Speaking)

Benefits:

• Resilient to seasonal demand fluctuations
• Appeal to broader client base
• Multiple revenue streams
• Competitive advantage

Managing Your Network at Scale

Communication Systems

As Your Network Grows (10+ Tutors):

Weekly Newsletter:

• Platform updates and new features
• Top performer spotlight
• Booking tips and strategies
• Upcoming opportunities
• Q&A section

Monthly Group Calls:

• 60-minute Zoom session
• Share best practices
• Guest speakers (successful tutors)
• Open forum for questions
• Build community

Private Slack/Discord:

• Real-time tutor support
• Peer-to-peer advice
• Share resources and templates
• Celebrate wins together
• Quick announcements

One-on-One Touchpoints:

• Check in with struggling tutors
• Quarterly performance reviews
• Birthday/milestone recognition
• Address individual concerns

Automation Tools

Scale Without Burning Out:

Email Automation:

• Welcome sequence for new tutors
• Drip campaign for inactive tutors
• Monthly performance reports
• Booking milestone celebrations
• Re-engagement campaigns

Tracking Spreadsheets:

• Tutor roster with key metrics
• Recruitment pipeline status
• Commission tracking dashboard
• Performance scorecards
• Goal tracking

Calendar Management:

• Schedule monthly group calls
• Set reminders for check-ins
• Block time for tutor support
• Plan quarterly events

Legal & Compliance

Agent Responsibilities

What You're Responsible For:

• Honest representation of platform
• Accurate information to referred tutors
• No misleading income promises
• Respect tutor independence (they're not employees)
• Comply with Tutorwise Terms of Service

What You're NOT Responsible For:

• Tutor's tax obligations
• Session quality or disputes
• Tutor's schedule or availability
• Client satisfaction (platform's role)
• Background checks (platform handles)

Tax Considerations

Your Agent Commission is Taxable Income:

Reporting Requirements:

• Register as self-employed (if sole trader)
• File annual Self Assessment tax return
• Report all commission income
• Claim business expense deductions
• Pay National Insurance contributions

Deductible Expenses:

• Advertising and marketing costs
• Website and software tools
• Professional development (courses)
• Office supplies and equipment
• Travel for tutor meetings
• Accounting and legal fees

Advanced Growth Strategies

Organisation Model

Graduate to Organisation Owner:

When you have 5+ tutors in the same niche:

• Consider creating an Organisation
• £50/month for Professional branding
• Shared calendar and resources
• Enhanced credibility
• Team CaaS score boost

Benefits:

• Clients see your network as a professional team
• Easier to win corporate contracts
• Higher booking conversion
• Premium pricing possible
• Better tutor retention

White-Label Partnerships

Advanced Strategy for Experienced Agents:

Partner with Schools/Institutions:

• Offer "powered by Tutorwise" tutoring services
• Institution provides branding and clients
• You manage tutor network backend
• Split revenue 50/50 or similar
• Requires 20+ active tutors minimum

Example:

Partner: Private school needs after-school tutoring
You: Provide 15 tutors covering all subjects
Revenue: £10,000/month in bookings
Split: School keeps £5,000, you keep £5,000
Your Commission: £500/month (10% of tutor earnings)

Content & Community Building

Build Your Personal Brand:

Become the Go-To Tutoring Expert:

• Start education-focused blog or YouTube channel
• Share tutor success stories
• Provide free resources and tips
• Host webinars on "How to Become a Tutor"
• Build email list for ongoing recruitment

Long-Term Benefits:

• Inbound tutor applications
• Reduced acquisition costs
• Authority and credibility
• Multiple monetization streams
• Exit strategy (sellable asset)

Troubleshooting & Common Challenges

Q: My tutors aren't getting bookings. What should I do? A: Audit their profiles:

• Is CaaS score 60+? (Help them improve)
• Competitive pricing? (Research market rates)
• Complete profile? (90%+ completion)
• Good availability? (20+ hours/week)
• Professional photo? (First impression matters) Coach them to improve these areas.

Q: How do I keep tutors motivated when bookings are slow? A: Provide proactive support:

• Share booking strategies
• Feature them in your wiselists
• Offer temporary price promotions
• Connect them with other agents/tutors
• Celebrate small wins

Q: What's a realistic income goal for my first year? A: Conservative estimate:

• Month 1-3: £0-200 (building network)
• Month 4-6: £200-500 (tutors gaining traction)
• Month 7-12: £500-1500 (momentum building)
• Year 1 Total: ~£6,000-10,000

Ambitious but achievable: £15,000-25,000 first year with focused effort.

Q: Should I specialize in one subject or go broad? A: Start narrow, expand later:

• Easier to build reputation in niche
• Become known as "the Maths tutor agent"
• Once established (20+ tutors), diversify
• Balanced approach reduces risk long-term

Q: How do I handle tutor conflicts or complaints? A: Act as mediator but defer to platform:

• Listen to concerns empathetically
• Provide guidance and support
• Direct serious issues to Tutorwise support
• You're not responsible for resolving disputes
• Focus on maintaining relationships

Q: Can I be an agent AND a tutor simultaneously? A: Absolutely! Many successful agents:

• Tutor 10-15 hours/week themselves
• Earn from own sessions + commission
• Understand platform from both perspectives
• Build credibility with referred tutors
• Diversified income streams

Quick Links

• For Agents Introduction — Start here if you're new
• Referrals Guide — How referrals work technically
• Organisations — Upgrade to team model
• Financials Dashboard — Track your commission earnings
• Network & Connections — Build your professional network

Ready to build your tutoring empire? Start recruiting your first tutor and watch your commission income grow!